Privacy Policy

1. Scope

This Privacy Policy applies to Simply List's website, customer dashboard, online forms, communications, and Georgia real estate brokerage and listing services (collectively, the “Services”). “Simply List,” “we,” “us,” and “our” refer to the Simply List brokerage. This policy does not govern an independently operated website or service that has its own privacy policy.

By using the Services or submitting information to us, you acknowledge the practices described here. Our Terms and Conditions may also apply.

2. Information we collect

Information you provide

• Contact and account information: names, email addresses, phone numbers, mailing addresses, login credentials, and communication preferences.
• Identity, ownership, and brokerage records: signer and owner details, agency and listing selections, agreements, disclosures, signatures, and information needed to verify authority to list a property.
• Property and listing information: property address, price, photographs, descriptions, features, occupancy, showing instructions, access details, MLS fields, and documents you upload.
• Transaction information: offers, contracts, amendments, closing information, sale price, dates, fees, commissions, accounting records, and communications about the transaction.
• Payment information: payment status, transaction identifiers, billing details, and related records. Payment-card details may be collected directly by our payment processor rather than stored by us.
• Communications: dashboard messages, emails, calls, requests, support inquiries, reviews, and feedback.

Information collected automatically

When you use our website, we and our service providers may collect IP address, browser and device information, pages viewed, referring pages, dates and times, approximate location derived from IP address, cookie identifiers, and diagnostic or security information.

Information from other sources

We may receive information from public records, MLS systems, real estate professionals, buyers, closing professionals, showing and transaction services, analytics or advertising providers, and other parties involved in a listing or transaction.

De-identified and aggregated information

We may create information that is aggregated or de-identified so it does not reasonably identify an individual. We may use and disclose that information for analytics, service improvement, market reporting, security, and other lawful business purposes. We do not attempt to re-identify information that we maintain as de-identified except to test whether our de-identification measures work or as permitted by law.

3. How we use information

We may use information to:

• create, review, publish, update, syndicate, and close real estate listings;
• provide the customer dashboard, forms, document storage, e-signature, showing coordination, messaging, and support;
• communicate about listing steps, documents, offers, transactions, service updates, and customer requests;
• process payments, maintain accounting records, prevent fraud, and protect accounts and systems;
• operate, analyze, troubleshoot, secure, and improve the Services;
• send service-related messages and, where permitted, marketing communications;
• measure advertising and understand how visitors use our website;
• comply with MLS rules, brokerage duties, recordkeeping requirements, legal process, and other applicable laws; and
• establish, exercise, or defend legal claims and enforce our agreements.

5. How we disclose information

We may disclose information as reasonably necessary to:

• Market a listing: to FMLS, GAMLS, other brokers, real estate websites, showing services, and members of the public according to the seller's listing and syndication choices.
• Complete a transaction: to buyers, sellers, agents, brokers, attorneys, closing professionals, lenders, inspectors, appraisers, photographers, sign installers, lockbox providers, and others involved in the requested service or transaction.
• Operate our business: to vendors that provide website hosting, forms, customer relationship management, email, analytics, advertising, payment processing, e-signature, document storage, security, and technical support.
• Protect legal interests: when required by law, subpoena, court order, MLS rule, regulator, or governmental request, or when reasonably necessary to protect people, property, rights, or the security and integrity of the Services.
• Handle a business change: in connection with a merger, financing, sale, reorganization, or transfer of all or part of the business, subject to appropriate safeguards.

Service providers may process information only for the services they provide to us or as otherwise permitted by their agreements and applicable law. We do not sell customer names, contact details, or transaction files for money.

6. Cookies, analytics, and advertising

We and our providers may use cookies, pixels, tags, and similar technologies to keep the website functioning, remember preferences, protect accounts, measure traffic, understand site performance, and support or measure advertising. Some advertising partners may use information about visits to our website to show or measure ads on other services.

You can limit cookies through your browser or device settings. Blocking some cookies may affect website or dashboard features. You can unsubscribe from promotional email using the link in the message; operational and transaction communications may still be sent when needed to provide the Services.

Some privacy laws define “sale,” “sharing,” or “targeted advertising” broadly enough to include certain advertising-cookie activity even when no money is exchanged. Where required, we honor applicable browser-based opt-out preference signals, such as Global Privacy Control, for the browser and device that sends the signal. Because there is no universal standard for every “Do Not Track” signal, the website may not respond to other signals.

7. Retention and security

We retain information for as long as reasonably necessary for the purposes described in this policy, including providing services, maintaining brokerage and transaction records, complying with legal, tax, accounting, MLS, insurance, and dispute-resolution obligations, preventing fraud, and enforcing agreements. Retention periods vary by record type and legal requirement.

We use reasonable administrative, technical, and physical safeguards designed to protect information. No internet transmission or storage system can be guaranteed to be completely secure. Customers should use the dashboard's document tools for confidential transaction materials instead of ordinary email whenever available.

8. Your choices and requests

Depending on where you live and subject to exceptions, you may have the right to request access to or a copy of personal information, correction, deletion, or portability; to opt out of certain targeted advertising, sale, sharing, or profiling; to withdraw consent where processing relies on consent; and to appeal a decision concerning a request. You may also ask us to stop certain marketing communications.

We do not discriminate against you for exercising an applicable privacy right. We may need to verify your identity and authority before responding. An authorized agent may submit a request where permitted by law, but we may require proof of authorization and direct identity confirmation. If we deny an appealable request, our response will explain how to appeal.

We may retain information where required for brokerage records, an active or completed transaction, security, legal compliance, or another lawful purpose. We cannot control or delete copies held by MLS systems, public records offices, real estate websites, transaction participants, or other independent third parties.

If you submitted public listing content that needs correction while we control the listing, use the customer dashboard or contact our office. An MLS or syndicated website may take additional time to reflect an approved update.

9. Children's privacy

The Services are intended for adults involved in real estate matters and are not directed to children under 13. We do not knowingly collect personal information online from children under 13. If you believe a child has provided personal information to us, please contact us.

10. External services and links

The Services may link to or integrate with websites and services operated by others. Their privacy practices are governed by their own policies. We are not responsible for the privacy, security, or content of an independently operated third-party service.

11. Changes to this policy

We may update this policy as our services, vendors, or legal obligations change. We will post the revised policy on this page and update the effective date. Material changes may also be communicated through the website, dashboard, or email when appropriate.