1. Scope

This Privacy Policy applies to Simply List's website, customer dashboard, online forms, telephone and electronic communications, automated and AI-assisted tools, and Georgia real estate brokerage and listing services (collectively, the “Services”). “Simply List,” “we,” “us,” and “our” refer to the Simply List brokerage. This policy does not govern an independently operated website or service that has its own privacy policy.

By using the Services or submitting information to us, you acknowledge the practices described here. Our Terms and Conditions may also apply.

2. Information we collect

Information you provide

• Contact and account information: names, email addresses, phone numbers, mailing addresses, login credentials, communication preferences, and an optional profile photograph that may appear with dashboard messages.
• Identity, ownership, and brokerage records: signer and owner details, agency and listing selections, agreements, disclosures, signatures, and information needed to verify authority to list a property.
• Property and listing information: property address, price, photographs, descriptions, features, occupancy, showing instructions, access details, MLS fields, and documents you upload.
• Transaction and professional-contact information: offers, contracts, amendments, buyer information, closing dates, sale or lease amounts, attorney, lender, cooperating-broker and other vendor contacts, fees, commissions, accounting records, and communications about the transaction.
• Payment information: order line items, taxes, shipping, deposits, payment and refund status, transaction identifiers, billing details, invoices, receipts, and related records. Payment-card details may be collected directly by our payment processor rather than stored by us.
• Communications: dashboard messages, outbound email subjects and message content, calls, spoken responses recognized as text, brief call summaries, requested routing, consent choices, change requests, support tickets, reviews, feedback, delivery status, and limited routing information used to connect a communication to a customer or listing.
• Dashboard and public-display preferences: choices about whether the Simply List property page shows the asking price, detailed property information, downloadable disclosures, or a downloadable property flyer, together with an activity record of changes to those settings.

Information collected automatically

When you use our website, we and our service providers may collect IP address, browser and device information, pages viewed, referring pages, dates and times, approximate location derived from IP address, cookie identifiers, and diagnostic or security information.

If you grant analytics-cookie consent, our native heatmap tool may also collect the public page path without its query string, anonymous page-view and session identifiers, device category, viewport and document dimensions, normalized click positions, maximum scroll depth, and visible-page engagement time. The public heatmap does not record keystrokes, typed text, form values, names, email addresses, payment details, document contents, raw IP addresses, customer dashboards, administrative pages, or logged-in click coordinates.

When you call a Simply List telephone number, we and our communications providers may receive caller ID, the called number, a provider call identifier, call date, time, duration and status, delivery and routing results, and technical or fraud-prevention information. The automated attendant may also process speech-recognition results needed to respond to the call. If it asks you to leave a message, the recognized text of that message is stored with the inquiry or callback request.

For security and operational awareness, an authenticated account sends a short activity signal while its browser tab is visible. Authorized administrators can see the account display name and role, whether it is using the website or administrative area, the page path without its query string, page title, randomized session and page-view identifiers, visible-page time, and related timestamps. The live indicator ages out automatically when activity stops. This internal reporting does not collect click coordinates, keystrokes, form values, messages, document contents, or full URLs with query strings and is not shared with other customers.

Information from other sources

We may receive information from public records, MLS systems, real estate professionals, buyers, attorneys, lenders, closing professionals, showing and transaction services, analytics or advertising providers, and other parties involved in a listing or transaction. Professional-contact information may be added to our internal contact directory so it can be associated with current files and suggested for later transactions.

De-identified and aggregated information

We may create information that is aggregated or de-identified so it does not reasonably identify an individual. We may use and disclose that information for analytics, service improvement, market reporting, security, and other lawful business purposes. We do not attempt to re-identify information that we maintain as de-identified except to test whether our de-identification measures work or as permitted by law.

3. How we use information

We may use information to:

• create, review, publish, update, syndicate, and close real estate listings;
• provide the customer dashboard, forms, document storage, e-signature, showing coordination, messaging, support tickets, receipts, and refunds;
• apply customer-selected public-display settings to the Simply List property page and preserve those selections for support, security, and recordkeeping;
• communicate about listing steps, documents, offers, transactions, service updates, customer requests, and items awaiting action;
• operate automated or AI-assisted phone intake, identify and confirm a possible public listing, classify and route a request, prepare a concise follow-up summary, and connect a permitted inquiry with the appropriate office or customer workflow;
• organize customer, attorney, lender, cooperating-broker, and vendor contacts, associate those contacts with transaction files, and reduce duplicate data entry;
• create workflow queues, reminders, fulfillment steps, closing tasks, activity records, and other operational prompts based on the status and dates in a file;
• process payments, maintain accounting records, prevent fraud, and protect accounts and systems;
• operate, analyze, troubleshoot, secure, and improve the Services;
• send service-related messages and, where permitted, marketing communications;
• measure advertising and understand how visitors use our website;
• comply with MLS rules, brokerage duties, recordkeeping requirements, legal process, and other applicable laws; and
• establish, exercise, or defend legal claims and enforce our agreements.

5. How we disclose information

We may disclose information as reasonably necessary to:

• Market a listing: to FMLS, GAMLS, other brokers, real estate websites, showing services, and members of the public according to the seller's listing and syndication choices.
• Complete a transaction: to buyers, sellers, agents, brokers, attorneys, closing professionals, lenders, inspectors, appraisers, photographers, sign installers, lockbox providers, and others involved in the requested service or transaction. Contact details selected for a file may be visible to authorized office users and the customer connected to that file.
• Operate our business: to vendors that provide website and voice hosting, telecommunications, speech recognition, AI or language processing, forms, customer relationship management, email, analytics, advertising, payment processing, e-signature, document storage, security, and technical support.
• Report listing performance: to MLS-connected listing-performance providers using an MLS listing identifier so we can retrieve aggregate views, inquiries, shares, favorites, gallery activity, and virtual-tour activity for the listing owner and our office.
• Protect legal interests: when required by law, subpoena, court order, MLS rule, regulator, or governmental request, or when reasonably necessary to protect people, property, rights, or the security and integrity of the Services.
• Handle a business change: in connection with a merger, financing, sale, reorganization, or transfer of all or part of the business, subject to appropriate safeguards.

Service providers may process information only for the services they provide to us or as otherwise permitted by their agreements and applicable law. We do not sell customer names, contact details, or transaction files for money.

Public listing controls

Eligible customers may use Listing Settings to control selected elements on the Simply List property page, including price display, detailed property information, disclosure downloads, and flyer downloads. These choices affect the Simply List website only. They do not necessarily change information distributed through FMLS, GAMLS, cooperating brokers, public records, search engines, or syndicated real estate websites.

Turning off a public download removes the Simply List website download option but does not convert information already published elsewhere into private information. Confidential offers, contracts, amendments, signatures, financial records, showing instructions, lockbox information, and other private transaction documents are not made public by these settings.

7. Cookies, analytics, and advertising

We and our providers may use cookies, pixels, tags, and similar technologies to keep the website functioning, remember preferences, protect accounts, measure traffic, understand site performance, and support or measure advertising. Some advertising partners may use information about visits to our website to show or measure ads on other services.

Privacy choices and consent receipts: Necessary technologies support account access, checkout, security, fraud prevention, and saved privacy choices. Analytics and advertising measurement are off unless you affirmatively allow the applicable category. When you save or change a choice, we create a consent receipt containing a random receipt identifier, the selected categories, the date and time, the disclosure and interface versions, the source of the choice, and an account identifier when you are signed in. Anonymous browser identifiers are stored as one-way hashes in the receipt history. The preference cookie is signed and protected from browser scripts. You may reopen Privacy Choices from the website footer and withdraw or change permission at any time.

Simply List heatmaps and authenticated usage: If you grant analytics-cookie consent, we may use our native heatmap system to understand aggregate click concentration, scrolling, page engagement, and differences between desktop, tablet, and mobile use on public pages. Heatmap identifiers are randomized and stored as one-way hashes. The public heatmap does not create screen recordings, capture typed information, or place logged-in activity on click overlays. Separately, authorized administrators may use privacy-limited operational reporting for signed-in accounts as described above to understand page use and visible time.

Google Analytics and first-party measurement: If you grant analytics-cookie consent, we may use Google Analytics and our privacy-limited event ledger to measure page views, service and property views, new order starts, service selections, account creation, login completion during ordering, property searches, inquiries, contact-method selections, checkout starts, paid orders, refunds, public form submissions, public file downloads, agreement completion, and listing publication. We may retain referral host and campaign tags such as UTM values. Analytics events do not include names, email addresses, street addresses, messages, uploaded documents, private form contents, or payment-card details. Completed-purchase and refund amounts are sent only from verified payment records, and refundable deposits are excluded from revenue.

Aggregate operational reporting: Regardless of analytics consent, we may calculate business totals from order and transaction records needed to provide the Services, such as the number of completed listing orders and whether an order required payment. These aggregate operational counts do not use analytics cookies, create a visitor profile, or send nonconsented activity to analytics or advertising providers.

Listing-performance reporting: We may retrieve activity reported by participating real estate websites and MLS-connected tools through ListTrac or a similar listing-performance service. The request uses the MLS listing identifier rather than a customer name, email address, message, document, or payment information. Reported figures may include views, inquiries, shares, favorites, gallery activity, and virtual-tour activity. These figures may not include every website, do not necessarily represent unique people, and may be revised by the reporting source.

OpenAI Ads measurement: If you grant marketing-cookie consent, we may use an OpenAI Ads browser pixel and server-side Conversion API to measure a visit to a new-order page and the creation of a completed order. The event contains a unique event identifier, event type, timestamp, source page URL, web action source, and a general contents category. We do not send listing documents, contract files, showing instructions, lockbox details, financial-account details, or the information entered into the order form as part of this advertising event.

The OpenAI Ads browser event and matching server event are disabled unless an affirmative marketing-consent signal is present. You may reject advertising cookies or later withdraw consent through the website's cookie preferences. We also honor Global Privacy Control as described below.

You can limit cookies through your browser or device settings. Blocking some cookies may affect website or dashboard features. You can unsubscribe from promotional email using the link in the message; operational and transaction communications may still be sent when needed to provide the Services.

Some privacy laws define “sale,” “sharing,” or “targeted advertising” broadly enough to include certain advertising-cookie activity even when no money is exchanged. Where required, we honor applicable browser-based opt-out preference signals, such as Global Privacy Control, for the browser and device that sends the signal. Because there is no universal standard for every “Do Not Track” signal, the website may not respond to other signals.

8. Retention and security

We retain information for as long as reasonably necessary for the purposes described in this policy, including providing services, maintaining brokerage and transaction records, complying with legal, tax, accounting, MLS, insurance, and dispute-resolution obligations, preventing fraud, and enforcing agreements. Retention periods vary by record type and legal requirement.

Website analytics, authenticated usage, consent, and email records: Native public heatmap traces and privacy-limited authenticated page/time records are retained for the period selected in our administrative settings, from 30 days to no more than one year, and may be deleted sooner. Privacy-limited funnel event summaries are generally retained for 13 months unless the office selects a shorter or longer period, up to 25 months. Search Console reports may be retained for up to 25 months. Consent receipts are generally retained for three years, with an administrative range from one to five years, so we can document and honor privacy choices. Unlinked system and office email-delivery diagnostics are generally retained for 90 days. A sanitized copy of customer-directed or listing-related email may remain in the private contact or transaction communication history for operational and recordkeeping purposes. Email attachments are not duplicated in the delivery log.

Listing-performance history: Daily aggregate listing-performance results may remain with the listing record so customers and the office can review performance over time. When a reporting provider corrects a previously reported day, the matching stored data point may be replaced with the revised value.

Closed listing files: The customer portal may continue to provide the listing owner with access to the owner's uploads, transaction contracts, disclosures, office-returned transaction documents, and settlement statement. The signed brokerage agreement and contract-form library are removed from customer portal access after the file closes, while the brokerage may retain required internal records. Listing information and the primary property photograph may remain. Secondary listing photographs are scheduled for permanent deletion 30 days after file closure, subject to operational, backup, legal-hold, and recordkeeping requirements.

Public property archives: If a property page was publicly published before the listing ended, we may keep the same address URL available as a limited historical record. The archive may retain the property address, one primary property photograph, basic property characteristics, the last advertised price, original publication period, and closed or off-market status. Public inquiry forms, disclosure links, document downloads, and current-availability language are removed. Draft, deleted, and never-published listing records are not made public through this archive process. Earlier cycles for a repeated address may be canonicalized to the newest public property record.

Buyer contract files: Confidential offers, counteroffers, binding agreements, amendments, terminations, and related transaction uploads are organized by buyer. A buyer contract file enters its retention period when that contract is terminated or when the listing file is finally closed or withdrawn. Its stored document attachments are scheduled for permanent deletion three years after that disposition date, unless a legal hold, open dispute, investigation, or longer recordkeeping requirement applies. Limited audit information may remain after the attachment is deleted so the brokerage can document what occurred.

Contact-directory records: Customer and professional-contact records may remain while they are associated with a current or retained transaction file or are reasonably needed to maintain an accurate business directory. We may consolidate duplicate entries and correct formatting or outdated information.

Automated phone records: Temporary completed or abandoned gateway sessions are generally purged after 24 hours. An unresolved delivery record may remain until the office can recover or resolve it. A structured call record, caller contact information, property reference, routing choice, consent decision, and brief summary delivered to Operations may remain with the related lead, customer, listing, communication, or brokerage record for the applicable operational and legal retention period. Provider call logs are also subject to the configured provider account and the provider's retention practices.

We use reasonable administrative, technical, and physical safeguards designed to protect information. No internet transmission or storage system can be guaranteed to be completely secure. Customers should use the dashboard's document tools for confidential transaction materials instead of ordinary email whenever available.

9. Your choices and requests

Depending on where you live and subject to exceptions, you may have the right to request access to or a copy of personal information, correction, deletion, or portability; to opt out of certain targeted advertising, sale, sharing, or profiling; to withdraw consent where processing relies on consent; and to appeal a decision concerning a request. You may also ask us to stop certain marketing communications.

We do not discriminate against you for exercising an applicable privacy right. We may need to verify your identity and authority before responding. An authorized agent may submit a request where permitted by law, but we may require proof of authorization and direct identity confirmation. If we deny an appealable request, our response will explain how to appeal.

You may reject or withdraw analytics and marketing consent through the website's cookie preferences. Withdrawing analytics consent stops new native heatmap, Google Analytics, and first-party funnel collection in that browser. It does not require the deletion of properly de-identified or aggregated information that no longer reasonably identifies a visitor.

We may retain information where required for brokerage records, an active or completed transaction, security, legal compliance, or another lawful purpose. We cannot control or delete copies held by MLS systems, public records offices, real estate websites, transaction participants, or other independent third parties.

If you submitted public listing content that needs correction while we control the listing, use the customer dashboard or contact our office. An MLS or syndicated website may take additional time to reflect an approved update.

You may also ask us to correct professional-contact information maintained in our directory. We may verify a requested change before applying it to protect the accuracy of transaction records.

During an automated call, you may decline permission to share your inquiry with a listing customer. We will not deliver the lead or connect you to that customer. You may instead contact Simply List through the website to request office assistance or ask about a call record, subject to identity verification, brokerage recordkeeping, security, and other lawful exceptions.

10. Children's privacy

The Services are intended for adults involved in real estate matters and are not directed to children under 13. We do not knowingly collect personal information online from children under 13. If you believe a child has provided personal information to us, please contact us.

11. External services and links

The Services may link to or integrate with websites and services operated by others. Their privacy practices are governed by their own policies. We are not responsible for the privacy, security, or content of an independently operated third-party service.

12. Changes to this policy

We may update this policy as our services, vendors, or legal obligations change. We will post the revised policy on this page and update the effective date. Material changes may also be communicated through the website, dashboard, or email when appropriate.